For Sellers

Price it to sell

Setting a Listing price for your home in Toronto is a tough decision, but a very important one. Of course you want to make as much money as possible in the sale of your property. But you don’t want to ask too much and have your listing sit for quite some time without selling. Here are some tips for pricing your home so it sells fast, at a price you’ll be happy with.

Too high.

If your asking price it too high, buyers may not be interested, and your listing may just sit there and get stale. A listing that sits on the market for a long time could make people think there may be something wrong with the property. Selling a stale listing, even at a reduced price, becomes much more challenging, since buyers have already seen it and passed over it.

However, dropping the price is never a good idea. It makes you look desperate to sell. Better to come up with a reasonable price right from the start.

Too low.

Pricing it too low can pose problems as well. In a hot market, a low price can actually spark multiple offers, which is great for you, because a bidding war will only drive up the price. But if there’s not enough interest, a lower price means you won’t make as much as you could have. It can also make potential buyers wonder what’s wrong with it. Plus, it could also mean you end up missing a key demographic. For example, if the homes in your area are selling for $400,000-500,000, and you list your place at $350,000, people looking in the original range won’t even see your listing. All the more important to price it correctly from the start, and consider who your 'perfect' buyer is. What price range is that demographic searching for? Are you priced to get as much exposure to the market as possible? This is one of the many ways that I can help you price your home correctly for today's housing market in Toronto.

Just right.

Setting a fair price means you’ll get more interest, potentially attract multiple buyers, and sell your property faster. So how do you set the right price? There’s really no set formula; the key to selling is listing your house for what it’s worth. To figure that out, you need to take a look at the market and see what comparable homes are selling for.

Take the emotion out of it.

This may be the house you’ve raised your children in, restored lovingly, or landscaped beautifully. But buyers aren't concerned about your emotional attachment or the money you’ve invested in renovations. What it’s worth to you isn’t the same as what the market is willing to pay.

Look at recent sales.

Selling prices are a good indication of what buyers are willing to pay for a home in your area. Just make sure you’re comparing apples to apples. A brand new home is going to command a different price than a 20-year old house or an historic property in the same neighbourhood. Same goes for a condo overlooking the lake versus one in the same building that faces a highway.

Check current listings.

Browse MLS® to see what’s available in your neighbourhood and what prices are being asked. (Remember, though, that asking price doesn’t always translate into selling price, so take these numbers with a grain of salt.)

Find out about expired listings, or properties that have been re-listed, sometimes multiple times. These are properties that didn’t sell, and they’re a good way to get a sense of what buyers won’t pay for a home like yours.

Check out some local open houses.

Take a close look at other homes that are for sale in your area. How do they compare with your place in terms of location, condition, features and size? Take their asking price and use it as a baseline for your own property.

Have your home appraised.

A licensed Appraiser will do a detailed inspection of your home and local market and give you a professional assessment of how much your property is worth. Be wary of using the assessed value provided by MPAC. It may not be up to date, and it doesn’t factor in value items such as appliances or hardwood floors. Often the MPAC value greatly differs from Real Estate market value.

Consider what the market is like.

Your home’s value is based on supply and demand. Do some research on the market in your neighbourhood or city. Are homes in your area selling fast or sitting on the market for weeks or months? What are interest rates like? The economy? What about the local job market? All of those things factor in to what a buyer will want to spend to buy your property.

Most  REALTORS® will do a Comparative Market Analysis (CMA) to show you what similar properties have sold for in your area. For a CMA of homes in your neighbourhood, or to ask about recently sold or listed properties, contact your REALTOR®.

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